Thursday, January 13

7 Tourists = 1 New Job

To mark Livingstone's 100th anniversary of "discovering" Vic Falls, and to celebrate 70 years of service to the country, British Air is slashing air fares by 30% on its London-Lusaka route.

Kicking off the "Visit Zambia 2005 Campaign" this month, the Honorable Patrick K. Kalifungwa, MP Minister of Tourism said he hopes to increase tourist traffic by an additional 400,000 visitors a year, up from 589,000 visitors. Kalifungwa remarked that increased tourism brings with it five important benefits for the country:
  1. positive image of Zambia
  2. increased revenues for both private sector and government
  3. increased job creation - every seven arrivals generates one job
  4. increased investment
  5. poverty reduction
It won't get cheaper. Why wait?