Monday, February 7

Fly Like An Eagle

I mentioned last week that the price of Chibuku is rising.

It seems that SABMiller -- the company that owns 50% of Chibuku, a cloudy, sorghum-based beer -- is introducing a newer, clear sorghum-based beer, in an effort to bridge the market between sorghum and Western-styled beers. The new beer, Eagle Beer, will be priced much lower than available lager beers, and close to the price of Chibuku. SABMiller is trying to attract Africans with rising incomes and appeal to them to switch from traditional, cloudy sorghum beers to bottled lagers.